Alex Woo – Sturdy Hands, Delicate Designs

Posted: Mon, Sep 7th 2015, 00:20 | Updated: Wed, Oct 11th 2017, 23:11

Early Life –Learning FromBench Jeweler Father’s Teaching

Alex Woo comes across as a typical New Yorker. Being born and brought up in NYC, Alex Woo was initiated to the fine arts pretty early in life. Her first teacher was her father, an excellent bench jeweler. At a young age, when others her age would play with toys, she would spend hours drawing and sketching. Being with her father naturallyraised her interest in fine craftsmanship and metals. She completed one of her first jewelry-making assignments at the age of 8 when she successfully completed a two-tone pendant in silver and brass. At that tender age, she hand cut the metal with a saw and gave the finishing touch with a polishing machine. However,she didn’t take her fixation with jewelry making seriously until she formally joined Parsons School of Design. Till then she just knew that she wanted to be some kind of an artist.

 

alex woo

 

Studying at Parsons changed Woo’s life completely. Not only did she become sure that she’d be a jewelry designer, but also got the exposure required for a young student life her. In fact it was during her period at the Parsons that she entered a national design competition in 1998which had been sponsored by the Women’s Jewelry Association. Entering the competition, meeting professional designers from around the world and finally going ahead and winning it gave her the confidence to launch her own jewelry line.

Apart from studying at Parsons, Woo has also studied in Cornell University and the American University of Paris.

 

Awards That Sealed Alex Woo’s Stamp in the Jewelry Industry 

 

award

 


Woo’s Designing Style

Her professional career literally kick started after she won the National Women’s Jewelry Association award in 1998. It gave her the confidence to start her own collection, called the Alex Woo Jewelry, in 2001. When she started her collection, she began by concentrating onoffering clean-line aesthetic to all the pieces she created.From those early works to the kind of designs she makes today, Woo’s style has undergone lots of change, primarily because she continues to believe that there are endless possibilities in designing.

 

alex woo pendant

 

 

alex woo pendant

 

 

 

 

 

alex woo pendant

 

alex woo pendant

 

alex woo pendant

 

alex woo pendant

 

alex woo pendant

 

alex woo pendant

 

 

One of the reasons why Woo’s designs are so well appreciated is because there’s always a story associated with the jeweler pieces she creates. She also likes to represent the different facets of women in her collections.

Woo currently works from her showroom, design studio and workshop at Rockefeller Center and one can find a distinct New York spirit in all her designs. She continues to be inspired by people when she travels around the world. One of the rare qualities in a jeweler and one which makes Woo different from the others is the seamless way in which she blends trendy styles with classic designs – which together evoke a bold strength so easily found in today’s women.

 

alex woo pendant

 

alex jo pendant

Woo likes to handcraft most of the jewelry. Not only that she leaves her signature on the designs she hand crafts. Her growing clientele of trendsetters, fashion editors, celebrities and stylists prove that her dainty and delicate designs have found a distinct place in the industry. 

 

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jewelry designerAlex Woo

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