David Yurman – Creator of Cable Bracelet

Posted: Mon, Sep 28th 2015, 00:20 | Updated: Tue, Oct 10th 2017, 04:43

david yurman

David Yurman is today widely known as a prominent jewelry brand that has spread its wings around North America and several parts of the world. The man behind the brand is David Yurman himself. A prolific jewelry designer, who along with his wife and business partner Sybil Yurman, has made several contributions to jewelry designing industry. From introducing the Cable bracelet to making a mark in luxury watchmaking, the jewelry designer is doing it all and still going strong.  

 

Early Career – Hitchhiking His Way to Jewelry Designing

David Yurman was born in the month of October, 1942 in Manhattan, New York. When he was an 11-year-old boy, he discovered his love for lines and painting after reading a book on prehistoric cave paintings in the local library. Though that incident had ignited the love of the arts in young Yurman’s mind, it wasn’t until he turned 16 that a major turning point came in his life. While spending the summer of 1958 in Provincetown, Massachusetts, he learnt sandal making from an artist called Roger Rileau. He learnt sculpting from Ernesto Gonzales, from whom he also learnt direct welding - a process using which 3-dimensional forms can be given to molten metal rods. David Yurman hand cuff 

After a year in New York University, Yurman decided to leave formal education and hitchhike to Big Sur in California. In California, he joined an artistic renaissance of the beatnik generation. During the 1960s, Yurman apprenticed for many sculptors, one of the prominent ones being Jacques Lipchitz.  He eventually set up his own sculpture studio in Sullivan Street. By the late ‘60s, Yurman started working for sculptor Hans Van de Bovenkamp as a shop foreman. It was here that he met Sybil, who also worked for Bovenkamp, and then began their lifetime collaboration in business and personal life. Yurman also apprenticed with Theodore Roszak, a leading name in post Second World War school of modern sculpture.

David Yurman hand cuff

Venturing into Sculptural Jewelry          

The 1970s proved to be a decade when Yurman, along with Sybil, started their own business and slowly established their foothold in the jewelry industry. Yurman had designed a sculpted bronze Dante necklace for Sybil that caught the attention of a gallerist who wanted a few more such pieces for the gallery. Seeing the success of a single piece, the couple decided to start their own company. Known as Putnam Art Works, the company specialized in sculptural jewelry. Initially Yurman and Cybil sold their creations in art and craft fairs across the country. In 1979, the couple got married in a simple event forging a new beginning.  

David Yurman hand cuff

David Yurman earrings

Launch of the David Yurman Brand

The couple launched the David Yurman brand and company in 1980. Within that year, the company’s Starlight necklace won a Jury Award from the World Gold Council. The next year, the Cultured Pearl Association of America and Japan presented the Designer of the Year award to Yurman.

David Yurman bracelet

David and Cybil’s son, Evan, was born in 1982. In 1983, Yurman designed the now famous Cable bracelet for the first time. The design became so popular that the company kept bringing it back in various forms year after year. In 1987 Yurman debuted at the World Watch and Jewelry Show in Basel, Switzerland. Meanwhile the company continued to grow and Yurman’s jewelry designs became very popular all around.

 

 

David Yurman studs

David Yurman designed a new collection in 1997 called the Silver Ice in which he set diamonds on sterling silver. He was among the first jewelry designers to do this, thus bringing a change in the fine jewelry market. Meanwhile Yurman used the Cable bracelet design to design a luxury watch which too was widely accepted in the market. A couple of years later, the company opened its first boutique – a flagship store – on Madison Avenue. 

David Yurman hand cuff

David Yurman jewelry  

David Yurman along with his wife and son continue to bring out new designs every few years. The brand has not only established itself in America but also in several other parts.

David Yurman earring

David Yurman studs

Awards and Recognition for David Yurman

David Yurman awards

REFERENCES

https://en.wikipedia.org/wiki/David_Yurman

https://www.davidyurman.com/world-of-yurman/heritage.html

https://www.davidyurman.com/david-yurman/about-us.html

https://www.encyclopedia.com/doc/1G2-3401400451.html

https://www.fashionmodeldirectory.com/designers/david-yurman/  

More :

designer jewelryjewelry designerDavid YurmanCreator of Cable Bracelet

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