Royal Asscher and Helzberg Diamonds collaborate

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Royal Asscher has collaborated with Helzberg Diamonds in an absolute partnership for launching its exclusive diamonds engagement collection at this year’s JCK hosted by Las Vegas in USA wherein the retailer would be carrying diamond collections of Asscher Helzberg in its 40 outlets as well as many other online websites. 

Royal Asscher has collaborated with Helzberg Diamonds for launching its exclusive diamonds engagement collection at this year’s JCK hosted by Las Vegas. The collection has been specifically designed for Helzberg and displays the signature and brilliant cut of Royal Asscher.

Royal Asscher has associated with Helzberg Diamonds in an exclusive collaboration in USA. The retailer would be promoting the latest diamonds collection by Royal Asscher in its 40 stores as well as online portals.

The collection has been exclusively designed for Helzberg and features Royal Asscher’s signature and brilliant cut which made their debut at the JCK of 2015 in Las Vegas. Both the cuts drew their inspiration from the popular 3,106 Carat Cullinan diamond. The collection includes the signature crown in its rings and has been worked upon by Lita Asscher, the president of Royal Asscher of America. The bands range starts from $800- $4,699 at the retail stores, and diamond engagement rings range starts from $4, 49- $12,999.

The collection was launched at an event which happened at the Kansas City store of Helzberg in September which green signaled the 3 weeks US sales encouragement tour.

Since the collection has been launched, both the brands have claimed that their sales shot up initially which has inspired Royal Asscher to work on more products for the brides and also to introduce a collection and spot strategic alliances with independent retailers for the year 2016.

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