A new iconic collection of Swarovski now holds active tracking functionality
Activity tracking jewelry, a new functionality that Swarovski adopts and officially launched it as a part of its latest collection. Fashion jewelry brand, Swarovski has joined hands with the California-based tracking technology products leader, Misfit to combine this functionality with its new sparkling and stylish collection.
Swarovski, a renowned fashion jewelry brand has formally launched its stylish collection that too includes the active tracking functionality. The jewelry brand has joined hands with the California-based track and trace technology products leader, Misfit in order to combine this functionality with its conventional style collection. Further, to publicly acknowledge the launch of its activity tracking jewelry the brand, Swarovski introduced the ‘Voga’ class its clients as well as trade press to work and experiment with the new collection. At first glimpse, the collection holds the look of modern and contemporary jewelry. Nevertheless, the large faceted gemstones, the centerpiece of the complete collection is a lot more than a dazzling eye-catcher, the jewelry collection is an ‘Activity Tracking Crystal’ rooted with Misfit’s proficient tracking technology. The activity tracking jewelry of Swarovski measures steps in addition to distance, burned calories as well as sleep quality. The jewelry too synchronizes wirelessly with the smartphone of the wearing individual. With a simple rap, the Activity Tracking Crystal embedded in the jewelry lights up to designate not only the time, but also the position of action practiced. Nathalie Colin, creative director of the brand stated that with its new Activity Tracking jewelry collection the brand is able to express and present its strong jewelry styling point of view. Further, she added that the reason behind developing the versatile pieces is to convey the practical twist to the jewelry and the lifestyle of every modern and multifaceted woman.