Amore’s international push extends the P&O partnership
Amore, a jewelry maker, situated in Hertfordshire has announced its diversification and expansion in the international cruise market as a part of a company’s global plan. Jewelry maker, Amore as a part of its international extension plan (overseas) will now sell its gold and silver jewelry collection on seven ships owned by the P&O Cruises.
A jewelry maker, Amore established in Hertfordshire has reported its fresh approach to the international cruise market as a stratagem of its international expansion program. The brand will now sell its silver and gold jewelry on P&O Cruises seven ships as a part of the international push partnership. Amore’s managing director, Barry Mislin stated that in their partnership with P&O, the British/American cruise line already had the brand’s Oro gold collections on its three liners that operate out of Australia. Now, with the extend partnership, Amore is looking for a broader approach to its prospective market and the brand’s overseas reach. P&O Cruises, on its seven ships, will now have Amore’s gold and silver collection, four P&O Cruises with silver and three with gold as a part of the Amore’s marketing strategy. Each ship carries up to 3,500 passengers, and P&O prefers 9ct gold jewelry of Amore as the 9ct gold collection is the perfect fit for the cruise passengers, especially out of Sydney. Mislin added ship does not wish to carry much of the silver collection due to its lower cost, but nowadays they are selling Argento silver jewelry that is an extended helping hand from the P&O Cruises to spread out the Amore brand overseas recognition. Presently there are close to 400 stockists around the UK offering Amore.