Braesen NOW will be known as Anakao
Braesen, the fine jewelry brand that launched last year has rebranded self as Anakao due to some trademark issue. The reason the trade name, Braesen that started in the year 2014 at the International jewelry London switched its name was that the UK company working in the same jewelry sector has taken the legal actions.
Braesen, a fine jewelry brand that set up in the year 2014, has changed its name to Anakao due to the objections raised by other UK company that too is working in the same jewelry sector. The reason for the objection and rebranding was the Trademark issue. The brand was launched at the International Jewelry London, divulges its fresh look along with a new website as Anakao. According to Vinay Soudakar, the Chief Executive Officer of the company stated that the branding was a setback for them, as it again opens them a different page to work on, a testing workout. Further, he added that this renaming of the brand too opens them a new opportunity that help the marketers and management professionals to focus on their brand identity as well as fine-tune their brand image. Anakao acknowledged to specialize in 18 carat gold creations is a fine jewelry brand too showcases the designs embedded with diamonds as well as other colored precious to semi-precious gemstones. The USP of this exclusive fine jewelry store is its refined jewelry designs and the luxury craftsmanship. The innovative designs, creative designers and modern techniques along with the long-standing artisanal traditions make it lofty. “Anakao” the brand name was inspired by the small fishing village in the south of Madagascar that remains untouched by modernity.