Daisy London blooms like daisy in a wintry Christmas
Daisy London, a renowned Fashion Jewelry brand has reported a strong Christmas sales and measures 32% hike then the year 2014. Along with the high Christmas sale, the brand too enjoys the straight sales graph on year on year basis after the launch of its first celebrity collaboration collection.
Fashion Jewelry brand, Daisy London renowned for its diamond chakra offerings enjoys the growth in sales on the occasion of the Christmas. Moreover, the brand too enjoys the continous increase in sales on a year-on-year basis due to its great offering in term of the collection. The trade name, Daisy London as a part of strong marketing or branding strategy launches its first celebrity collaboration with London-based Irish presenter Laura Whitmore. Whitmore presents the full swing of the collection along with the additional extensions launched in the month of November of the year 2015. The presenter Laura Whitmore showcase Chakra necklaces in addition to the Good Karma earrings and a Diamond Chakra that directly brings the brand into a limelight and, as a result, they enjoy a hike of 32% more than a year 2014. Further, the brand too experience a growth in the average order value thoughout the year 2015, with an average of £71 per transaction, contrasted to £61 in the year 2014. Daisy London also proclaims that its core collection, Daisy and Chakra enjoys greater popularity during the vacation season, especially over Christmas. The brand’s sources likewise add that the Laura Whitmore’s X Daisy range that was launced in the month of October wins over all collections presented by the company. They claim that many of the necklaces and bracelets from the Laura Whitmore’s X Daisy collection was sold out in the first month of the sales.