UK’s addiction for smartphone benefit the Jewelry retailers, Know HOW
A nation of smartphone shoppers, U.K is a hub of the enthusiastic consumers’ that opts the easiest way of online shopping. The UK is the leading country to hit the sales of the first month of the New Year, January through a mobile than other nations around the globe, as per the survey conducted by the e-commerce platform provider Episerver.
As per the survey carried out by the Episerver, an e-commerce platform provider reveals that the UK leads other countries when it comes to mobile shopping habits. The survey that includes the surveyed the (online) mobile shopping habits of the 10 countries across the US, Europe, UK as well as APAC, the consumers from the UK are more inclined towards mobile shopping, as 59% respondents in the poll were from the UK. Te craze of the mobile shopping drops down to 50% in the U.S, in Australia, it goes down to 46% and in some of the European nations like Belgium and the Netherlands, it dips down to 36%. The jewelry brands where they are hurrying to show their e-commerce capabilities, a good news boost up their morale as well as help them to capture the UK market. A new research reveals that while the UK leads when it comes to mobile shopping, Americans are inclined towards the retailer’s mobile app. The research portrays that 29% U.S people made an in-app purchase in the last month whereas 27% in the UK. UK customers, in general, do not use the retailer’s mobile app, as they are less app-savvy. When the Episerver’s mobile commerce report were compared to its last year's report, then a hike of 12% is noticed in UK mobile shopping preference, where 87% respondents now prefer tablets to shop online. Episerver too states that UK customers are opting for ‘Click and Collect’ services’ means both online and offline approach to shopping.